Differentialities between B2B and eCommerce

Are you considering or have already started a B2B and B2C eCommerce business? If so, the website is your most valuable and valuable instrument for marketing your business. Before you can move on to another marketing strategy, it is essential to ensure that your website is designed and constructed to meet the requirements of your intended users. As an eCommerce business owner, you can select between two conversion optimization strategies based on the demographic you’re trying to reach.

Are you running your eCommerce business on B2B (Business to Business) eCommerce website? Perhaps your eCommerce business is operating a B2C (Business to Consumer) eCommerce website? If you have answered these questions, the next step is to determine the differences between B2C and B2B eCommerce, which is where we step in. This article will dive deep into B2C and B2-B eCommerce websites to reveal the main differences between these two sites. So, follow us as we aid you in expanding your business in eCommerce tremendously.

Did you even know? By 2022, global eCommerce sales will be $5.5 trillion globally.

What are B2C and eCommerce for B2C?

In the B2B model of eCommerce, businesses (often manufacturers or wholesalers) sell their goods to various businesses, but typically to retailers. After purchasing items from a business and selling the items to a consumer, This is the type of online-based venture known as B2B.

B2B eCommerce companies aren’t always straightforward, Of course. For instance, certain companies might create a direct connection with the end-user, where they sell their products directly to the consumer rather than through retail stores. Therefore, they choose the B2C business channel even though they are developing their products. Consider, for instance, a beekeeper who gathers the honey and sells it directly. In the same way, big retailers could choose to sell their goods or products to other businesses in large quantities. If they can sell hundreds of office chairs and desks to large corporations, this purchase could place the retailer in a business-to-business model.

A majority of companies use both a B2B as well as a B2C model. Others might choose the B2B2C model or a B2B2B2 model in which the supply chain is routed through several suppliers before it reaches its final destination.

This may seem daunting initially. Let us look at some instances from the actual world to simplify the process.

B2B E-commerce: Symantec

Symantec is a firm that provides anti-virus software that Apple uses to monitor the companies’ internal infrastructure while also protecting the companies’ data – creating B2B systems.

B2C eCommerce: Walmart

You may have been familiar with Walmart before. They purchase products from wholesalers and manufacturers worldwide and then offer the items they purchase to customers.

B2C and eCommerce B2B IBM

If you are a fan of tech-related ideas, then you’re familiar with the name IBM. IBM sells its computers directly to end-users. Yet, IBM also employs teams that are solely dedicated to corporate sales. Additionally, these corporate sales-focused teams purchase products (computer equipment) that are bought in huge quantities. IBM first came on the market with B2B, and B2B later began applying the B2C model to their Personal computers.

B2B2B2B ecommerce: Apple

Apple offers its iPhones to a company known as AT and T completing a B2B model. In return, AT and T resell the bought iPhones to companies who, in turn, give the phones to employees. The phones are purchased with an agreement from AT and T corporate services, a B2B model. Thus, this sales channel is a B2B2B eCommerce.

B2B2C e-commerce: Alibaba

Are you a lover of shopping on the internet? If yes, you’ve probably heard of or used the Alibaba platform online to buy products. Alibaba sells its products directly to retailers via the online platform, a B2-B business model. The retailers then sell the items to consumers in the B2C model. Alibaba white labels their products to mark the items purchased as their own. They then sell them to buyers.

Also, make sure: b2b b2c portal development

What is the point of all this? Matter?

Your marketing strategy will be significantly affected by the business model you use within your company. Knowing and separating the various labels will help your business grow tremendously. If your business is using the B2B model for business and you concentrate your marketing on companies that sell to retailers and other businesses. In addition, if you employ the B2C model, your marketing strategies must focus more on the customer.

B2B and B2C primary attributes

B2B model of business:

  • Sales are not of high volume but high value
  • Serves fewer customers
  • Sellers and buyers negotiate prices
  • Longer sale cycle
  • The relationship between a buyer-seller usually lasts for a long time


  • Serves a lot of customers
  • The sales are low in value but high in volume.
  • Most often, they are non-negotiable, but coupons are occasionally offered
  • Rapid sales cycle

Ultimately, it is possible to declare that B2-B customers purchase products to increase their profits, while B2C customers make purchases to enjoy a better quality of life.

The primary difference between B2B eCommerce and B2C eCommerce

B2C or B2B eCommerce website differences are tiny.

  • Products that can support content

The content that supports the product describes what is needed to aid buyers in making the right decision.

B2B tools that can support content

B2B websites include the following, as per products that allow the content:

  • In-depth video on the goods
  • Guides as per the complete buying
  • Blogs and articles that go into the depths
  • It is straightforward to connect with sales reps
  • Case studies that present the stories of consumer success

B2C devices that support the following content:

B2C websites have the following, as per the product that can support the content:

  • Discounting
  • Clear and high-resolution images
  • Reviews and ratings
  • Highlights and highlights of the product
  • Social proof through review videos and testimonials from customers.
  • A Tailored Home Page

If a customer visits your website, they may not always visit your homepage initially. Additionally, they will often skip your homepage when they go directly to a particular product by using a Google search. However, they will frequently visit the home page of your site to verify that your company is reliable. Therefore, you must create a website that will meet their expectations.

B2B homepage:

  • The content should be highly informative.
  • Straightforward design
  • The primary images of products should be included in the website’s hero section.
  • A simple ordering system for quick ordering

B2C homepage:

  • Catchy and creative headlines
  • Offers, sales, and discounts that take the form of a carousel
  • A flashy and lively homepage
  • A call to an action

You may have noticed, clicked, or used the “Book Demo” or ” Buy Now” buttons on your site to guide your visitors to click something. You could ask them to purchase something or even book a demonstration or book demonstration; this is known as an appeal to action.

B2B CTAs tend to be pretty straightforward to the idea, while B2C Site CTA generally is a bit creative.

  • Customer support level

Support for customers is a must in B2B and B2C commercial models.

B2B customer supporting level

  • Active Checkout Process customer assistance
  • Live chats and videos to attempt to answer business-related questions
  • After-sales, customer service is available for any concerns or orders that need to be reordered.

B2C customer supporting level

  • Post sale system that handles exchanges, complaints, and returns
  • 24/7 customer service support is available 24/7
  • Self-service bots are accessible
  • Checkout procedure

The checkout process is usually the end of the customer journey, so shopping online can be considered. Here are some ways to distinguish between B2B and B2C checkout procedures.

B2B website:

  • Human interaction
  • Payment options include, for instance, check, credit card, and credit card
  • “One-click Reorder” system for repeat orders

B2C Checkout

  • Wishlist feature to add products
  • It aims to prevent shopping carts from being left unattended
  • The availability of payment options
  • Coupons and referral codes are great options


In the piece, B2B and B2C business models have a variety of differences, and their websites have different characteristics. We hope this article has shed insight into any problem you might have encountered about B2B and B2C eCommerce websites and their functions.

Are you looking for B2C or B2B eCommerce Development services? Contact us & get a free quote today!

No comment

Leave a Reply

Your email address will not be published.